Fun Bold & Sophisticated: Building the BG Photography Co. Brand

At Jes Lea Creative, we thrive on crafting brands that don’t just look good—they feel like home for our clients. Recently, we had the absolute pleasure of working with Brianna, the talent behind BG Photography Co., to elevate her business with a cohesive and bold new brand identity. Through our Brand Intensive service, we took Brianna’s vision, personality, and talent and turned it into a brand that not only stands out but truly feels like her.

The Strategy: A Party Meets Timeless Elegance

When Brianna came to us, she already had a thriving wedding photography business, but her branding didn’t fully reflect the energy, fun, and sophistication she brings to her work. Brianna isn’t just a photographer—she’s your hype girl, your calm in the chaos, and the one making sure your day feels as fun as it looks. She wanted a brand that captured this unique mix of professionalism and personality.

We started with strategy: understanding what sets Brianna apart. Her audience? Couples who want their wedding day to feel exciting, effortless, and true to them. Her style? A mix of bold, timeless imagery and a party-ready vibe. From here, we built a strategy that married these elements, focusing on boldness, fun, and connection while maintaining a polished, professional edge.

The Logo Suite: Bold Yet Playful

The BG Photography Co. logo suite is all about balance. The primary logo features an oversized, classic serif “BG” that immediately commands attention, paired with clean, modern typography for “Photography Co.” This blend of boldness and refinement mirrors Brianna’s ability to capture weddings that feel both luxurious and deeply personal.

We then created logo variations and brand marks to give Brianna flexibility across platforms. From a circular monogram that feels like a seal of approval to handwritten taglines that add a personal, playful touch, each element reinforces her brand story. The result? A cohesive suite that feels just as at home on elegant wedding galleries as it does on Instagram posts.

The Colour Palette: Warm, Earthy, and Sophisticated

To round out the visual identity, we developed a colour palette that combines timeless neutrals with earthy, vibrant tones. Think warm ivory, grounding olive green, bold terracotta, and rich charcoal black. These colours perfectly represent Brianna’s brand—grounded yet celebratory, classic yet full of energy.

The Feeling: Confetti, Champagne, and Connection

The final brand is more than just logos and colours; it’s a feeling. BG Photography Co. now radiates the same energy Brianna brings to every wedding she shoots. From her “bold, timeless, a little bit wild” tagline to the handwritten touches that feel like personal notes, every detail of the brand connects her to her couples. This isn’t just a business—it’s a celebration of love, and the branding reflects that beautifully.

How This Brand Has Elevated Brianna’s Business

With this new brand identity, Brianna now has the tools to show up confidently, attract her dream clients, and showcase her work in a way that feels true to her. Her brand matches the level of service she provides—polished, personal, and unforgettable. Whether it’s a thank-you card, her social media presence, or her website, BG Photography Co. now tells a story that’s uniquely hers.

If you’re ready to create a brand that feels like you, our Brand Intensive service might be the perfect fit. Let’s craft something that doesn’t just look good—it connects with your audience and elevates your business. Get in touch today, and let’s make magic happen!

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